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Monday / January 29. 2024
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Inflation Is Disproportionately Impacting Women 
Inflation Is Disproportionately Impacting Women 
In its new Women’s Financial Health Index, Ellevest, an investment platform and financial literacy program for women, found that women have been hurt more by inflation than men.
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Third-Party Study Measures Impact of Direct Selling on Utah Economy 
Third-Party Study Measures Impact of Direct Selling on Utah Economy 
A new study is quantifying the direct selling industry’s impact on the economy of Utah, a measurement that has never before been documented. In An Economic Analysis of Utah’s Direct Selling Industry, a 24-page white paper authored by Senior Research Economist Levi Pace for the Kem C. Gardner Policy Institute at the University of Utah, Pace details 19 months of data collection and surveys.
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Study Shows Americans Are Ready to Embrace the Metaverse 
Study Shows Americans Are Ready to Embrace the Metaverse 
As the metaverse rapidly expands and becomes a place where all generations like to linger and, ultimately, spend money, brands should be taking steps now to outline the metaverse strategies their company will use to engage customers in new ways to purchase and play online. 
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Entrepreneurs Believe Now is the Time to Start a Small Business
Entrepreneurs Believe Now is the Time to Start a Small Business
In a new survey (PDF file), Franchise Insights, a unit of FranchiseVentures, found that majority (73%) of would-be entrepreneurs agree that “now is a good time to start a business.” The study, called the Small Business Startup Sentiment Index, was conducted February 24-28, 2022, and illustrated that even the turmoil of the invasion of Ukraine […]
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Primerica Financial Security Survey Shows Most Middle-Income Families’ Earnings Not Keeping Up with Cost of Living
Primerica Financial Security Survey Shows Most Middle-Income Families’ Earnings Not Keeping Up with Cost of Living
Primerica’s quarterly Middle-Income Financial Security Monitor, a survey measuring the financial situation and sentiments of middle-income families in the U.S. and Canada, showed mixed results regarding the stability of their finances.
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The Retail Apocalypse Myth and The Path Back to Growth
The Retail Apocalypse Myth and The Path Back to Growth
We want to hear from you! Why do you think direct selling’s U.S. numbers are down? Sound off by clicking the following links to share your thoughts: Question #1: In your opinion, what are the main reasons for the downturn in direct selling? goo.gl/xH9KaU Question #2: What do we as an industry need to improve […]
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A Top Consumer Trend for 2018: Adaptive Entrepreneurs
A Top Consumer Trend for 2018: Adaptive Entrepreneurs
Euromonitor International’s 2017 Global Consumer Trends Survey shows that nearly 50 percent of respondents across all generations aspire to be self-employed, showing a growing trend towards this adaptive entrepreneurial lifestyle. Consumers are increasingly seeking flexibility in their lifestyles and are prepared to take risks. Millennials especially have an entrepreneurial nature, shifting away from the traditional […]
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USANA Named Top Rated Direct Selling Brand for Fifth Time
USANA Named Top Rated Direct Selling Brand for Fifth Time
USANA, a Salt Lake City-based cellular nutrition company, was named the 2018 Top Rated Direct Selling Brand in ConsumerLab.com’s Survey of Vitamin and Supplement Users. This is the fifth time USANA has earned this award, which is based on customer satisfaction. According to the survey, a greater percentage of consumers were highly satisfied with USANA than with […]
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The Evolution of Shopping
The Evolution of Shopping
Click here to order the November 2017 issue in which this article appeared. Remember when getting online was a big deal? Twenty years ago, internet connections were wire-bound, sporadic and slow. Email addresses and web access at work were the exception. We flipped open a cellphone to make a call and that was about it. Web-based and […]
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Mary Kay’s Annual “Truth About Abuse” Survey Reveals Widespread Digital Dating Abuse
Mary Kay’s Annual “Truth About Abuse” Survey Reveals Widespread Digital Dating Abuse
For young Americans in the dating scene, a new epidemic has emerged—digital dating abuse. Mary Kay Inc. recently released data from its eighth annual Truth About Abuse Survey which reveals that more than 1 in 4 (27%) of young Americans report they have personally experienced digital dating abuse and another 39 percent know someone who has. While […]
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