With this new partnership, Nature’s Sunshine will now supply the Tiger-Cats athletes with its range of nutritional products, including Power Beets, Power Greens and Collagen, to help them enhance their training sessions and overall wellbeing. 

The post Nature’s Sunshine Sponsors Canadian Football Club  first appeared on Direct Selling News.

“Having our employees select us as a Best Company Culture means a great deal to us,” said Tracee Comstock, Nature’s Sunshine Vice President of Human Resources. “Simply put, every employee contributes to building a great culture at Nature’s Sunshine. Listening to our employees’ feedback has helped us build a stronger company with an inspiring culture. Congratulations to each member of our HR Team and all our employees for helping us be recognized for this award.” 

This latest recognition is one of 13 Comparably awards the company has received in the last three years. 

The post Nature’s Sunshine Named Best Place to Work  first appeared on Direct Selling News.

Adjusted EBITDA in the third quarter was up by 50% to $10.3 million, which the company attributes to its increase in operating income. 

“Nature’s Sunshine delivered another strong quarter, with double-digit growth in Asia/Pacific and North America,” said Nature’s Sunshine CEO Terrence Moorehead. “APAC saw strong order growth with a 12% increase in local currency sales, while the North America business continued to respond well to our digital investments and improved field activation, delivering 11% growth for the quarter, the strongest growth in many years. We’re also beginning to see the results of our gross margin initiatives which drove a 150-basis point improvement in gross margin in the third quarter. Since the first quarter of this year, gross margin has improved from 70.8% to 73.1% in the third quarter of 2023. These results demonstrate the strong underlying fundamentals of our business. Our continued above-market growth and aggressive cost initiatives combined to deliver a 50%+ increase in EBITDA in Q3 to $10.3 million. We are excited about our continued progress and the opportunities for further growth and profitability as we move forward.” 

The company now expects full year 2023 net sales to range between $443-$451 million with an adjusted EBITDA between $37-$40 million. 

The post Nature’s Sunshine Q3 Net Sales Up 6% to $111.2 Million  first appeared on Direct Selling News.

Moorehead joined Nature’s Sunshine in 2018 and has focused on the digital space and customer experience. 

CEO Today selected this year’s c-suite award winners based on a metric that considered who “exceptionally navigated” the incredible challenges experienced in recent years by implementing innovation, strategy and creative business approaches. 

“I’m grateful to receive this award,” said Terrence Moorehead, Nature’s Sunshine CEO. “It’s a privilege to lead a company that aims to deliver tangible, powerful results. It’s a testament to the efficacy of our strategies and the hundreds of employees who work to create powerful stories around our products. We’re making a difference and working to become the nutritional supplement company of the future.” 

The post Nature’s Sunshine CEO Named to CEO Today’s 2022 USA Awards  first appeared on Direct Selling News.

The driving force behind the study was a collaboration with the Utah Direct Selling Coalition (UDSC), an entity founded through collaborative support of Cloe Nixon and Troy Keller at Dorsey and Whitney LLP and direct selling companies 4Life, ASEA, doTERRA, LifeVantage, Nature’s Sunshine, NewAge, Nu Skin, Modere, USANA Health Sciences, Younique, Young Living and Zyia Active. The resulting third-party analysis of the channel’s economic impact on local economies is expected to become a model for other states densely populated by direct selling companies.  

“I speak for all Utah Direct Selling Coalition members by saying that we’ve always known our channel contributes meaningfully to Utah’s economy—but none of us anticipated the depth and breadth of our impact on the state,” said Calvin Jolley, 4Life Vice President of Corporate Communications. “Among more than 150 combined direct sellers and ecosystem service suppliers, we account for more than one-third of Utah’s total international exports, and more than 70% of Utah’s non-gold exports. Our businesses provide more than 38,000 jobs. We employ a more diverse workforce than other industries and bring people in from around the country and world. All this says nothing about our entrepreneurial opportunities or philanthropic commitments. The Kem C. Gardner Policy Institute Economic Analysis provides us with an indispensable tool to engage and educate policymakers. And as a collective? The UDSC framework is a model that every state with more than one direct selling company should adopt.” 

Key findings in the paper indicate just how vast Utah’s direct selling footprint is, hosting 157 companies who are responsible for 38,238 jobs, or 1.8% of the state’s employment. Direct selling jobs were also found to pay higher than average wages, ranking 18.4% higher than other industries within the state.  

The ten direct selling companies surveyed by Pace’s team reported $10.3 billion in sales in 2020 and were responsible for $6.3 billion in international exports in 2020, or 35.6% of Utah’s total international exports and 71.7% of Utah’s non-gold commodity exports. 

Direct selling’s presence in Utah also catalyzes tourism. From 2015 to 2019, it is estimated that out-of-state visitors attending direct selling conventions spent $41.6 million annually. 

The post Third-Party Study Measures Impact of Direct Selling on Utah Economy  first appeared on Direct Selling News.

These awards include: 

• Gold Award for Marketing Campaign of the Year – Health, Fitness & Wellness 
• Silver Award for Company of the Year – Health Products and Services 
• Silver Award for Brand Renovation of the Year 

“We are both honored and excited to be recognized by the American Business Awards as we continue to transform our business,” said Terrence Moorehead, Nature’s Sunshine President and Chief Executive Officer. “These Stevie Awards stand as a testament to our strategies and the remarkable efforts and accomplishments of our team as we work to reimagine our business and share the healing power of nature with the world.” 

The post Nature’s Sunshine Wins Three American Business Awards  first appeared on Direct Selling News.

Maintaining its mantra of “created from nature and rooted in science,” the company is committed to sourcing pure and potent ingredients, and then systematically running more than 600 tests to ensure that each formulation will be effective and safe. 

The company’s product portfolio now includes more than a dozen categories, addressing customer needs for weight management, digestion, sleep improvement, energy and more. 

Nurturing people and the planet has become an integral part of the company’s DNA over the last five decades. In its first sustainability report released earlier this month, the company detailed its investments in sustainable energy practices, reducing its greenhouse gas emissions and waste, and embracing a diverse global workforce. This commitment is a high priority in the company’s vision for the future. 

“Sustainability and transparency will be at the forefront of our company’s next 50 years,” said Trent McCausland, Nature’s Sunshine Vice President of Sustainability and Transparency. 

The post Nature’s Sunshine Celebrates 50th Anniversary  first appeared on Direct Selling News.

Adjusted EBITDA in the fourth quarter increased 54.7% to $11.6 million, while the full year adjusted EBITDA increased 36.6% year-over-year to $49.4 million. 

“2021 was another record-breaking year for Nature’s Sunshine, as net sales and adjusted EBITDA reached historic highs,” said Terrence Moorehead, CEO of Nature’s Sunshine. “This was our sixth consecutive quarter of historic record-breaking growth, driven by effective implementation of our five global growth strategies. Importantly, 2021 was our first full-year implementing the new strategies, and while they have clearly revitalized the business, it’s still early and we believe we’re on the front-end of the growth curve. Overall, we’re ahead of schedule and delivering strong results across all our operating geographies and channels.” 

The fourth quarter experienced higher costs in service fees in China and direct selling costs associated with increased sales. Those impacts, along with sales growth initiatives in some markets, led to an increase in selling, general and administrative (SG&A) expenses in the fourth quarter of 2021, totaling $45.4 million. These SG&A expenses, as a percentage of net sales, were 38.2% in the fourth quarter, compared to 37.1% in the same quarter of 2020. SG&A expenses in 2021 were $154.1 million, up from $131.3 million in 2020. As a percentage of net sales, these SG&A costs were 34.7%. 

The company attributes its record net sales in 2021 to its continued business transformation initiatives, the launch of new products and the easing of COVID-19 restrictions in key markets. Gross margin for the company in 2021 increased 30 basis points to 74%, a slight increase over 2020. 

Net cash provided by operating activities was slightly down from 2020, ending the year at $34.6 million. The company also repurchased 439,000 shares at a total cost of $7.4 million. Cash and cash equivalents in 2021 were $86.2 million with an outstanding debt of $2.4 million. 

“Looking forward to 2022, we continue to invest in our digital, personalization, and manufacturing capabilities to improve the customer experience and will strengthen our branding to drive customer growth,” Moorehead said. “We believe an intensified focus on our five global growth strategies will continue to move our business in the right direction and help us gain traction, over time. Our global strategies are an important aspect of our capital allocation plan and we will continue to invest ahead of growth to accelerate market penetration.” 

The post Nature’s Sunshine Net Sales in 2021 Reach Record $444.1 Million first appeared on Direct Selling News.

“Nature’s Sunshine has brought the healing power of nature to millions of Americans for nearly 50 years,” said Terrence Moorehead, Nature’s Sunshine CEO. “This next iteration of our journey is leveraging the ‘Healing Power of Nature’ through our AIVIA nutritional supplement line to support powerful, focused nutrition for every active lifestyle.” 

Along with this launch, the company announced it will roll out a personalized supplement routine later this year. 

The post Nature’s Sunshine Launches AIVIA Nutritional Supplement Line first appeared on Direct Selling News.

Hughes dedicated nearly five decades to revolutionizing the herbal and natural wellness industry and grew a multimillion-dollar global enterprise from a small, family-owned business that began with encapsulated herbs sold to health food stores. 

Hughes, along with his wife Kristine and family, found a market for their products among complementary and alternative healthcare practitioners across the country and spread their mission to more than 40 countries worldwide. 

“Loved by both his immediate family and all of his Nature’s Sunshine family, Gene will be dearly missed, and his legacy will continue to leave an impact across our business,” said Nature’s Sunshine Chief Executive Officer Terrence Moorehead. “Gene loved this company, and his personal interactions with consultants and employees forged relationships around the globe.” 

Hughes served as the company’s first president and remained active within the Nature’s Sunshine family throughout his life.  

“Gene dedicated his life to helping others discover greater wellbeing and opportunity through Nature’s Sunshine,” said Moorehead. “We will continue to honor his life and memory through our efforts to share nature’s healing power with the world.” 

The post In Memoriam: Nature’s Sunshine Co-Founder Gene Hughes first appeared on Direct Selling News.