At DSA ENGAGE, we considered the foundation of our businesses. What is our bedrock? What are our pillars? And how high in the sky might we be able to build?

Looking back at history, what would have happened if Mary Kay Ash could have worked with customers through the metaverse? Or what would have transpired if Amway’s founders had social selling platforms available to connect them with customers?

The direct selling industry experienced record high retail sales in 2021 in the United States, according to the Direct Selling Association’s (DSA) Direct Selling Growth and Outlook Survey for 2021.

And now it’s time for your road to lead back to your friends and colleagues to explore the transformation of the direct selling business model at DSA ENGAGE 2022: Conversion Immersion in Boca Raton, FL, from June 5-7, 2022.

Success is about results. And results are frequently measured by numbers. I thought it helpful to look at some of the numbers surrounding DSA’s self-regulatory program—the Direct Selling Regulatory Council (DSSRC).

Celebrating our individual company achievements contributes to a stronger direct selling channel. But as we vigorously reach out to one another to share our accomplishments, the message of our values and our commitment to forging a new, modernized direct selling far too infrequently reaches beyond our channel.

The Direct Selling Association recently held virtual events featuring almost 20 women entrepreneurs from congressional districts across the country to discuss the importance of flexibility and opportunity when it comes to work, and the value that direct selling can offer women.

DSA’s 2021 Growth and Outlook Report showed a 13.2 percent in 2020, or more than 7.7 million entrepreneurs participating in direct selling on a part- or a full-time basis. This reality, coupled with the DSA Industry Research Committee’s forecast of 4 to 7 percent growth in 2021 for U.S. direct selling, is terrific news.

DSA’s 2021 Growth and Outlook Report showed a 13.2 percent in 2020, or more than 7.7 million entrepreneurs participating in direct selling on a part- or a full-time basis. This reality, coupled with the DSA Industry Research Committee’s forecast of 4 to 7 percent growth in 2021 for U.S. direct selling, is terrific news.

In a statement this week, the Direct Selling Association (DSA) expressed its continued support of the efforts made by the Federal Trade Commission (FTC) to stop false product claims connected to the COVID-19 virus. 

DSA’s 2021 Growth and Outlook Report showed a 13.2 percent in 2020, or more than 7.7 million entrepreneurs participating in direct selling on a part- or a full-time basis. This reality, coupled with the DSA Industry Research Committee’s forecast of 4 to 7 percent growth in 2021 for U.S. direct selling, is terrific news.

I know that who we are as direct sellers has not changed: our community’s resilience has given us even greater strength, and together we look toward the horizon of what is yet to come.