Medifast, the parent company of direct selling organization OPTAVIA, announced a return to historic norms for customer retention rates, resulting in third quarter revenue of $390.4 million, with revenue per active earning coach averaging $5,897, down from $6,773 during the same quarter last year.

OPTAVIA was honored by independent market research firm Euromonitor International as the #1 Weight Loss Program in the U.S. by Revenue for 2021.

Medifast, the parent company of direct selling organization OPTAVIA, published “Healthy Habits Associated with Successful Weight Loss Maintenance on a Commercial Program: Learnings from a Research Survey” in the Food and Nutrition Sciences journal. Analyzing self-reported data from the OPTAVIA Community of Coaches and Clients, the study found that those who experienced long-term weight loss […]

In a partnership with WeAreTeachers, a resource hub for educators, Medifast, the parent company of direct selling organization OPTAVIA, launched a free nationwide K-5 curriculum promoting healthy habits.

Medifast, the parent company of direct selling organization OPTAVIA, reported 15% revenue growth during the second quarter of 2022, totaling $453.3 million.

More than 17,000 people registered for Medifast’s annual OPTAVIA Convention that filled and sold out the State Farm Arena in Atlanta, Georgia.

Medifast, the parent company for direct selling organization OPTAVIA, released the findings for their survey that explored the dieting patterns and health perspectives of more than 2,000 U.S. adults.

The Bravo Growth Award celebrates the direct selling company with the highest year-over-year revenue growth on the Global 100 List. In the product category, OPTAVIA was the recipient of this honor. This market leader in U.S. weight management is building bridges into the broader health and wellness sector. OPTAVIA has a highly differentiated coach-centric model that consistently helps consumers achieve their health and wellness goals.

Medifast announced the opening of the Medifast Product Innovation Center, a new research and development hub that has been designed to support innovation as the company focuses on expansion.

Medifast, the global parent company for direct selling brand OPTAVIA, announced increases across the board for the first quarter of 2022, when compared to the same period last year. Revenue for the company increased 22.6%, reaching $417.6 million, while net income grew 1.7%, to $41.8 million. The number of active OPTAVIA Coaches saw 21.7% growth, […]

Medifast, Inc., the parent company for direct selling health and wellness subsidiary OPTAVIA, reported annual revenue of $1.526 billion in 2021, a 63.2% increase over the previous year. Net income also saw enormous gains of 59.5% to equal $164 million. EPS for the year was $13.89, a 60% increase over 2020 levels.  The fourth quarter […]

Several prominent companies are celebrating milestone anniversaries in 2022. Their continued success is a testament to the long-term viability and overall health of the channel.