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Monday / January 29. 2024
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Transformation Capital: November Showed Direct Selling Stocks Outperforming Markets
Transformation Capital: November Showed Direct Selling Stocks Outperforming Markets
November represented a strong period for direct selling stocks as a whole, as reflected in the Transformation Capital Direct Selling Index (TDSI), which rose an additional 20% over the course of the month. Direct selling stocks continue to outperform, driven by exceptional third quarter financial results related to uncommon strength in both domestic and European […]
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Transformation Capital: October Sees Slight Decline for TDSI
Transformation Capital: October Sees Slight Decline for TDSI
Transformation Capital reported that October was a relatively strong month for direct selling for most of the period until market-related weakness drove the stocks lower over the last week. According to the investment banking and business development firm, the Transformation Capital Direct Selling Index (TDSI) decreased slightly (-3.4%), as compared to a decline of -4.6% […]
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Transformation Capital: September a Volatile Period for Markets
Transformation Capital: September a Volatile Period for Markets
Transformation Capital reported that September represented a generally volatile period for the markets as a whole. According to the investment banking and business development firm, members of its direct selling tracking set were not immune to the action within the broader indices. Generally speaking, the larger capitalization stocks were flat, to slightly down during the month, […]
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THE RE-EMERGENCE OF CUSTOMER-CENTRIC
THE RE-EMERGENCE OF CUSTOMER-CENTRIC
Standing up to Customer Expectations, Regulatory Scrutiny and Sustainability Goals History circles back on itself. The commonplace gets modified over time with newer methodologies, but transformation—even in the world of direct selling—meanders through trial and error and sometimes re-emerges closer to the beginning than we expected. Door-to-door sellers of the late 1800s introduced innovative, useful […]
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Direct Selling Companies’ Impressive Performance Continues in July
Direct Selling Companies’ Impressive Performance Continues in July
Transformation Capital recently reported that direct selling companies in its survey set* of 50 continued their impressive performance during July. Their July performance continued what is now a five-month trend for the industry.  “While the volume and rate of sequential growth have predictably slowed, due to the higher hurdle rate that has been established month […]
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Direct Selling Channel: Growth Trend Continued in June
Direct Selling Channel: Growth Trend Continued in June
Transformation Capital reported June 2020 revenue results showed a continued growth trend in the direct selling channel. According to the Dallas-based investment banking and business development firm, a survey set of its 50 leading direct selling companies continued to indicate strong sequential sales growth across most of the channel. “This is the fourth month in […]
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Direct Selling Stocks’ Performance During Pandemic Brings Optimism for Industry
Direct Selling Stocks’ Performance During Pandemic Brings Optimism for Industry
Direct selling stocks continue to outperform the Dow Jones Industrial Average (DJIA) amid the current pandemic environment*. Insights from investment banking and business development firm Transformation Capital show that both large-cap and small-cap direct selling stocks have continued to exceed financial expectations since early March, when the coronavirus began to have an economic impact on […]
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Experiential Compensation
Experiential Compensation
VERVE founder Callum Negus-Fancey is building a powerful, transparent brand through word-of-mouth and using rewards-based compensation instead of cash As most in our channel know by now, successful gig companies have sweetened the deal traditionally made by direct selling with ready-made customers, no startup fees and same-day pay. Gig worker numbers keep rising, and by […]
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Sampling Made Simple— Even Overseas
Sampling Made Simple— Even Overseas
One of the biggest ongoing challenges—for both direct selling companies and their Distributors—is effective, efficient sampling. When sending samples becomes complicated, costly or time-intensive, Distributors simply don’t do it. Distributors who don’t send product samples struggle to build a customer base; struggle to make money; and struggle to commit to the company. Right From The […]
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