Authenticity and a genuine desire to help others are at the heart of the direct sales industry. The “Juice Plus+ Presents Motherhood” program illustrates that perfectly, helping moms create a healthy lifestyle for their family. The program is part of the company’s Healthy Starts for Families initiative to inspire healthy living and help families make […]

Powerful Marketing Tool or Compliance Nightmare? Personal websites are one of the most effective online marketing tools independent direct sellers use today. These websites, which are separate from company-provided replicated sites, allow direct sellers to build a personal brand and utilize their marketing and communications strengths to attract people to their business. Written content, as […]

One of the biggest ongoing challenges—for both direct selling companies and their Distributors—is effective, efficient sampling. When sending samples becomes complicated, costly or time-intensive, Distributors simply don’t do it. Distributors who don’t send product samples struggle to build a customer base; struggle to make money; and struggle to commit to the company. Right From The […]

Those who are closest to me will determine the level of my success. Good leaders realize the significance of surrounding themselves with talented people. That’s why leaders repeatedly ask me, “How can I be sure to hire the right person?” I have never discovered a foolproof hiring practice, but I do know finding a great […]

Creating a fun, exciting, attractive environment. I have A few topics that I want to talk about that are very close to my heart that can help create a winning environment that leads to constant growth. I believe the key for all of us is to build something, build a business that’s bigger than any […]

Some years ago, on this page, I wrote about a “defining moment” for direct selling. And during last year’s DSA Annual Meeting, I spoke of the changes that were taking place in direct selling, and those changes I predicted we could see over the next few years. Now, as we move full ahead into 2019, […]

Late last year I pulled up at a gas station to pay for gas and my credit card gets denied. That’s strange I think to myself, there’s money in there. Moments later I get a call from my bank asking me if I had tried to make the following three purchases. Puzzled, I tell her […]

Jeunesse® recently announced worldwide annual sales of $1.46 billion in 2018, a record for the Lake Mary, Fl-based direct selling company. According to the company, the growth was fueled in part by new product launches, increased event attendance globally, and the development of marketing support tools. Growth in Jeunesse’s top three markets averaged more than […]

London-based Avon Products, Inc. (NYSE: AVP) announced steps to simplify its operating structure, reduce product line complexity and reduce inventory holding levels. For its strategy to “Open Up” Avon, the company says it has taken decisive action over the past several months to identify and capture cost savings within existing commercial practices, supply chain operations and global […]

LegalShield recently announced record-breaking levels for both its memberships and downloads for its app. The company’s membership grew to more than 1,756,000 at the end of 2018 and more than 1.5 million LegalShield apps have been downloaded. “We are delighted by our strong membership growth and the popularity of our mobile app,” said Dave Coffey, […]

Tupperware Brands Corporation announced fourth quarter 2018 net sales were $505.9 million, down 14 percent (7% local currency) compared to fourth quarter 2017. Emerging markets, accounting for 67 percent of sales, were down 15 percent (down 5% local currency). The emerging market operating units with the most significant local currency sales growth in the fourth quarter […]

Last week, Washington state Attorney General Robert Ferguson filed an injunction against LuLaRoe, Inc., which the Attorney General described as an unlawful pyramid scheme. The complaint alleged that the LuLaRoe plan violated the Washington state Anti-Pyramid Promotional Scheme statute, made false and misleading earnings claims to potential and existing participants, and otherwise violated the state’s […]