A core of what makes these short videos so effective for corporate brands is leveraging user-generated content.
WhatsApp Video Calling WhatsApp, the Facebook-owned messenger app, announced that it is rolling out video calls to expand the communication features. WhatsApp has more than 2 billion users around the world. The feature will be available only for Mac and Windows desktop apps for now, but there are plans to make them available for tablets […]
Following the successful launch of its KG4® ketone drink mix, New U Life is partnering with world-renowned ketogenic lifestyle expert, Thomas DeLauer. DeLauer will collaborate with the company to further develop its keto line, which embodies achievable health and wellness within a ketogenic lifestyle. A successful health and fitness author as well as a business and health […]
Video marketing is one of the most effective ways to generate leads and boost sales. Video content is engaging, as evidenced by the success of streaming platforms including YouTube and Twitch, and the fact that it’s versatile in the topics it encompasses makes it a smart investment. Nonetheless, there are a few ways for one […]
People turn to Facebook more than any other social media platform to inform their buying decisions, suggests a new survey from The Manifest, a business news and how-to website. This trend occurs even though anti-Facebook sentiment, such as the #DeleteFacebook movement, continues to gain momentum. Consumers are more likely to make a purchase from a brand they […]
The latest disruptive social media platform that could be a powerful tool for direct selling companies and their field… There are more than 1 billion active users on Instagram, making it the third-largest social media platform behind Facebook and YouTube. This summer, the social media titan launched Instagram TV (IGTV)—a formidable answer to YouTube, but […]
According to ResearchAndMarkets.com’s new report “Global Lipstick Market by Product Type (Gloss, Matte & Others), By Distribution Channel (Supermarkets/Hypermarkets, Departmental/Grocery Stores, Multi Branded Retail Stores & Others), By Region, Competition Forecast & Opportunities, 2013–2023,” the global lipstick market is expected to cross $17 billion by 2023 due to the rising number of product innovations, increasing disposable income and […]
When customers perform a search for your company, what do they see in the first page of the Google results? Chances are a search might include websites with negative content about your company. Negative websites can hurt your brand and decrease your company’s revenue. You can either let your reputation and sales suffer, or you […]
Click here to order the November 2017 issue in which this article appeared. Remember when getting online was a big deal? Twenty years ago, internet connections were wire-bound, sporadic and slow. Email addresses and web access at work were the exception. We flipped open a cellphone to make a call and that was about it. Web-based and […]