Take note, direct sellers. A new survey reveals that Amazon is winning over beauty consumers in search of glamour, gorgeousness and great skin. According to the findings of the Stella Rising Glimmer Report – Searching for Beauty, seven out of ten beauty shoppers (71%) say that Amazon is their top destination to purchase beauty products. Other […]
Alexa can update Ambit Energy consultants on their current customer count and more about their business. Voice-activated virtual assistants aren’t just for playing your favorite music or reminding you to pick up bananas at the grocery store. They also can help home business owners run their business. Amazon’s Echo devices are still king of the […]
What’s Working, What Isn’t and How Digital Is Changing The Game. BEFORE SMARTPHONES were in every pocket and tablets became as common as the personal computer, sharing the direct selling opportunity meant hosting an in-person event. Potential customers had to be local or willing to travel, and the main attraction was either a talking head […]
E-commerce giants and the gig economy are fierce opponents, but direct selling’s unique marketing strategy could be its best chance to weather the competition. Meaningful human interaction can seem like a dying art in this digital age. Front porches have been replaced by neighborhood Facebook groups, teachers assign homework by email, and political candidates rely […]
According to a recent article by Forbes, technology to compete against a disruptive Amazon will continue to be central to the retail play of 2019. However, it isn’t the only thing driving what will makes retailers’ tech shopping list. While you can expect to see more holographic 3D images at malls and stores to wow you, the following […]
Just as the arrival of a new year allows us start a new chapter and usher in new ideas, we too at Direct Selling News are excited to present to you a few new items for show and tell. As you can see we have added a new coat of paint to our look and […]
Throughout its history, Mannatech has founded its success on rock solid science and is now poised for robust growth. Since its founding in 1994, Mannatech, Inc. has made a name for itself through product innovation and a commitment to sound science. Indeed, when you walk into the company’s headquarters in Flower Mound, Texas, the first […]
What used to be friendly territory is now a battleground. The gig economy is no longer an outlier. According to a recent McKinsey Global report titled Independent Work: Choice, Necessity and the Gig Economy found that 162 million people in Europe and the United States—or 20 to 30 percent of the working-age population—engage in some […]
Wouldn’t it be nice if that were the growth rate in the direct selling industry? Unfortunately, it’s the employee turnover rate. Being a direct selling company in a digital world dominated by Apple, Google, and Amazon is challenging enough. If you’re losing your top talent, how do you survive—let alone thrive—in the marketplace? To reduce […]
We all know how Amazon has impacted competition on the product side of our business, and the emerging gig economy players that rely on independent contractors have brought even more disruption to the marketplace. What makes direct selling so attractive—our commitment to creating a more supportive world for independent contractors—is central to who we are […]
They may not be losing the war, but traditional American retailers sure are taking a beating in battle. Forbes has reported that malls and shopping centers lost more than 10,000 stores in 2017, “perhaps the worst year on record,” wrote Ben Gamse, Market Research Manager for the U.S. Direct Selling Association (DSA), in our July issue. […]
It’s August, and you all know what that means, right? Yes, it’s our Billion Dollar Markets issue. Each year we provide you with an analysis of the World Federation of Direct Selling Associations’ global sales data. Writer Beth Douglass Silcox identifies the 24 countries with retail sales of $1 billion or more from direct selling. She […]