The Amway China Leadership Seminar welcomed 10,000 attendees to its five-day event in New Zealand that included gala dinners, leadership sessions, cocktail receptions and excursions in Auckland and Queenstown. The event leaned heavily on creative large-scale productions that used special effects, snow machines and more than 600 hours of custom motion design content to create panoramic scenes across enormous LED screens. At dinner, each table and plate were projected with animated designs that reflected New Zealand culture and Amway’s brand.
The seminar was held across two months and welcomed twelve separate waves of brand representatives, honoring top Amway performers each time.
In total, the event is estimated to have brought $25 million to the local New Zealand economy.
