SimplyFun, a direct selling organization that offers educational board games, announced a revision to its current distribution structure. The company will phase out its existing direct sales model and will instead focus on a new affiliate program that offers 10% commission on purchases made through a personalized link and bonuses of up to 25% commission based on total monthly sales and the number of qualifying affiliates in an individual’s group.
The company is also strengthening its direct-to-consumer focus through an updated ecommerce approach and platform that will streamline the checkout process for customers, improve the mobile experience and enhance its site search capabilities.