How should direct sellers evolve to compete in the New Economy of the 2020s? The answers to the questions are at once simpler and more complex than most people think.

There are two key questions that every direct selling company should be asking right now: How do we bring new people into the industry? And how do we keep the talent we already have?

The pandemic ushered in a rapid acceptance and adaptation of a new way to work, and as teams learned to collaborate virtually, industry leaders watched in real-time as productivity and efficiency didn’t falter, and, in most cases, actually improved.