Q: What are the challenges associated with running such a large entity with four companies under its umbrella? J.P. Ferreira: Determining how we complement each other in the eyes of consumers and their customers while protecting the identity and originality of each of those brands. Many of our associates don’t belong to any particular brand anymore – for […]
With its acquisition of Avon in 2020, Natura &Co celebrates a network of four brands, more than six million people and a passion to create a ‘wave of change’ in the world.
Natura has been recognized as one of the most ethical companies in the world in 2020 by the Ethisphere Institute, global leader in the definition of standards for ethical business practices. The only Brazilian organization on the list of 132 companies from 21 countries, Natura is featured for the tenth time in the Health & […]
Natura has been recognized as one of the most ethical companies in the world in 2020 by the Ethisphere Institute, global leader in the definition of standards for ethical business practices. The only Brazilian organization on the list of 132 companies from 21 countries, Natura is featured for the tenth time in the Health & […]
Natura &Co announces that it expects to close today the acquisition of Avon Products, Inc. and appoint the new senior leadership team to drive the company’s next phase of growth. The landmark transaction creates the world’s fourth-largest pure-play beauty company. According to the company press release: This marks a major new step in building a […]
Natura, in partnership with Santander, will offer its Beauty Consultants a bank account with exclusive benefits. The initiative, part of the company’s revitalization plan and the digitalization of its business model, will contribute towards “bankarization” as well as the increase in productivity and income for its Beauty Consultants, expanding sales and consolidating loyalty by allowing them to offer a better customer experience. […]
Brazilian beauty brand Natura, the ninth largest direct selling company in the world with 2016 net sales of $2.26 billion, has been busy in recent years. In the midst of leadership changes—long-time CEO Alessandro Carlucci retired in 2015 and subsequent CEO Roberto Lima resigned—the company has not only moved its business into the digital age, […]