Ruby Ribbon hosted its annual Runway conference in Atlanta, Georgia, welcoming more than 200 Ruby Ribbon Stylists for three nights of informative sessions, fun activities and an exclusive awards gala that celebrated the individual achievements of Stylists over the last year.
Dr. Rachel Talton, Founder & CEO of Synergy, and Nicki Keohohou, Co-Founder & CEO of the Direct Selling World Alliance, delivered keynotes throughout the conference that focused on trust and relationships.
The event also served as the launch of the company’s new resource Ruby Ribbon Studio, a virtual shopping experience that allows Stylists to stream virtual events with live shopping, commenting, wish list building and more. This debut accompanied the launch of a new business model for the brand called S.I.P., or Share, Invite, Present, which prioritizes the process of attracting, engaging and “wowing” potential customers.
