Avon announced the next step in ensuring product safety, quality and efficacy while continuing its unwavering commitment to animal welfare. As part of this effort, the company has officially been approved to be part of the Leaping Bunny Program, a global organization that uses rigorous criteria to identify cruelty-free and animal-friendly brands.
To obtain this approval, Avon implemented strict standards for its internal supplier and supply chain monitoring system to check ingredients for animal testing. Leaping Bunny approval is an ongoing, annual commitment, which means Avon’s efforts will continue into the future to remain a part of the certification.
“We won’t stop working for regulatory change until the unnecessary use of animal testing in the cosmetic industry has ended completely,” said Natalie Deacon, Avon Director of Corporate Affairs and Sustainability.
