Patricia previously held the title of Editor from 2018 to 2021 before stepping away for personal reasons.
In her new role as Publisher, Patricia will lead the content strategy, execution and editorial position of the magazine including print, online and DSN’s multiple platforms and free resources. Additionally, she will support DSN’s advertising and event sponsorship offerings.
“The team and I are incredibly excited to welcome Patricia back to the organization in her new role. Patricia’s connection to and deep knowledge of the direct selling channel will help enhance DSN’s mission and brand promise to edify, educate and support the entire direct selling community now and into the future,” said Shelley Rojas, Chief Brand Officer.
Additionally, Lisa Robertson will transition from Acting Editor to Editor working closely with Patricia and continue to drive and execute DSN’s content strategy and initiatives.
“I am thrilled to be able to return to Direct Selling News and work with such a dedicated team. I look forward to connecting and reconnecting with those in the channel to hear your thoughts as we continue to be a source, resource and thought leader in bringing you the news impacting the direct selling channel,” said White.
Congratulations to both Patricia and Lisa!