From the November 2021 issue of Direct Selling News magazine.
MY OLDEST SON IS IN HIS SENIOR YEAR of high school—it’s an exciting time, full of visits to college campuses and many other firsts. It’s thrilling for him, and more than a little scary for his parents. But, in our lives and our businesses, change is inevitable. And there’s something almost magical about watching the next generation grow up and grow in to new roles and responsibilities.
We celebrate those up and comers in this issue of Direct Selling News. In our cover story, The Innovation Generation, we take a deep dive into how the channel’s youngest executives are bringing a new sensibility and focus to direct selling.
We also have an in-depth feature on three amazing young companies that have found success in under five years—and the lessons each of us can learn from their rapid rise.
Another game-changing evolution coming to the channel is highlighted in our article on the SPAC movement. More privately held direct selling companies are making the decision to go public. You’ll learn all about a newly launched Special Purchase Acquisition Corporation led by some of the channel’s biggest names that’s looking to help one company make that transition.
This month also features an in-depth profile on Betterware de Mexico, a company achieving remarkable growth since going public via a SPAC last year. We also profile LifeVantage and their exciting period of renewal and the big impact it’s having on their business.
Finally, we will take a look back at last month’s Direct Selling University—talk about game changing! This is the first time we have presented two DSUs in a calendar year—and the effort was definitely worth the reward. We heard from over 30 speakers, took a measured look at the state of the channel and offered insight into what the smartest, strongest companies in the channel will be doing now and next.
I can’t thank our speakers and sponsors enough for their time, generosity and candor. We also welcomed over 50 companies as first-time attendees—what an amazing testament to the strength and growth of the channel!
Direct Selling News is having a few game-changing moments of its own. At DSU we announced several new initiatives designed to further our mission to serve the channel as a global resource for breaking news and industry trends. I’m very excited about our new Membership Program, VIP Community and a THIRD exclusive podcast launching in January. DSN remains laser focused on giving you the information and inspiration you need to always stay one step ahead.
I’d like to thank each of you for being a vital part of this channel and the DSN family. I hope we can all keep growing forward together for many years to come.
All the best,
Shelley Rojas | Publisher & Chief Brand Officer
