The multi-day educational event offered new insight and strategies for connecting with a rapidly evolving market.

Turkey-based Farmasi announced it has expanded its operations into Germany.   New Farmasi Beauty Influencers in Germany will now join the more than 4 million existing distributors who work around the world in 27 countries.  “We are so excited to expand our reach and bring our amazing products to the people of Germany,” said Sinan Tina, […]

FARMASI announced the launch of Nutriplus, a line of nutrition supplements, for its U.S. market.  This new product line will feature Spirulina, Omega-3, a multivitamin for children, B12 Spray, D3 Spray and Effervescent C Tablets.  “We are excited to pave the path for innovative ways to take supplements by introducing these six new products that […]

Many of these young game changers grew up within the industry, either as distributors or as children of industry legends, and so carry the advantage of history as well. As a result, they are well‑versed on the value of compensation plans and distributor engagement, but also know how to leverage and embrace social media and digital footprints.

The company, headquartered in Istanbul, Turkey, has a presence in 29 countries, with approximately 4 million Beauty Influencers and 1,500 employees.

y and personal care direct selling company and the owner of the largest cosmetics manufacturing facility in Europe, recently donated €75,000 to Unicef Europe.

Some of the industry’s most powerful and esteemed leaders came together to share their proven business strategies and cast vision for the future of the channel.

Farmasi announced a new sales record, reaching $3 million in sales of its limited edition VFX Pro Camera Ready Matte Liquid Lipstick in just two hours. At the original launch, the product sold out in less than an hour. To address the high demand, Farmasi leveraged its unique positioning as the owner of the largest […]

Farmasi’s Successful Push West to North America. Farmasi is a start-up like no other in the North American direct selling market. When it launched its U.S. beauty and skincare business in January 2019, it brought with it a 70-year-old international legacy. Their roots run deep—first as a pharmaceutical manufacturer and retail distributor, then later as the maker […]

Farmasi announced the launch of its new Dr. C. Tuna Lumi Radiance Brightening Line. This skincare line includes five products designed to work symbiotically to improve skin brightness and glow. “We are committed to providing the best quality products so that our beauty influencers always have top innovation and value to bring their customers for […]

Farmasi  announced its commitment to growth in North America with its intention to build a $25 million state-of-the art distribution center in Miami, Florida. The new center will be one of North America’s most technically advanced distribution facilities in the direct selling industry and will service the United States, Puerto Rico, Canada and Mexico. “We […]

Farmasi announced the appointment of Sinan Tuna as chief executive officer of North America, effective immediately. Tuna’s role will encompass leading operations in the United States, Mexico, Canada and Puerto Rico. He will be responsible for driving growth and ensuring operational efficiencies. “Sinan is an incredible global leader and we are confident in his abilities to […]