Active listening, collaboration and knowing your role. With consumer sophistication growing, how and where customers buy products and services depends on meaningful and authentic interactions with brands. In the case of direct selling, these interactions often come down to one-on-one contact with independent distributors. Active listening is key to connecting with today’s consumer and, Tony […]
Herbalife Nutrition recently announced the launch of the company’s Global Month of Purpose initiative, with hundreds of events scheduled. The initiative complements the company’s year-round program of creating opportunities for Herbalife Nutrition’s approximately 8,300 employees as well as Herbalife Nutrition independent distributors to help those in need around the world. The company has set a […]
Powerful Marketing Tool or Compliance Nightmare? Personal websites are one of the most effective online marketing tools independent direct sellers use today. These websites, which are separate from company-provided replicated sites, allow direct sellers to build a personal brand and utilize their marketing and communications strengths to attract people to their business. Written content, as […]
In this issue: List of Top 100 Companies DSN Welcomes Executives and Guests to its Global 100 Evening of Celebration Global Good: Why Direct Selling Succeeds Beyond Our Borders 5 Best Practices for Making It Work in the Global Market Frequently Asked Questions about the Global 100 Ranking Bravo Legacy Award: D. Gary Young: A […]
4Life Research, a Sandy, Utah-based immune health company, has appointed Hendrik Pelafu as the new general manager of 4Life Indonesia. In his new role, Pelafu will work closely with key leaders and distributors and oversee day-to-day operations for the market. “We are so excited to have Hendrik join the 4Life family and the Indonesia team,” […]
Click here to order the November 2017 issue in which this article appeared. SENEGENCE INTERNATIONAL Founded: 1999 Headquarters: Irvine, California Executives: Joni Rogers-Kante Products: Skincare, Anti-Aging, Cosmetics, Body Care For many years, Rogers-Kante, always one to lead with tenacity and fearlessness she learned at a young age, had focused on connecting with the women in the field and supporting them in […]
Plano, Texas-based AdvoCare International recently introduced the Champion’s Pathway, a series of new bonus opportunities designed to recognize and celebrate the achievements of its Independent Distributors. The Champion’s Pathway is designed to assist Distributors in their goal setting and provide them with more opportunities to achieve a bonus. “The Champion’s Pathway will help guide our […]
This is a special section of the August, 2017 Cover Story article. Data Released on Pilot Basis in 2016 Seeking a clearer picture of the direct selling salesforce, U.S. DSA and WFDSA embarked on new research to characterize the motivations of people involved in direct selling. U.S. DSA President Joseph Mariano says the channel became increasingly […]