How to get into the mind of your target audience. When you hear the term “keywords,” you probably think of blogs or search engine optimization. But understanding the power of keywords can shape your entire digital content strategy. Online business and digital marketing expert Neil Patel says, “Keyword research is the blueprint for your online marketing efforts, driving every […]
One in four Google searches is made through the voice feature. Today, you don’t even have to get off your couch to order a pizza. Just tell your voice-activated device you want a large pepperoni with jalapeños and extra cheese. You can even tell it to order your weekly groceries. Consumer shopping habits are changing […]
The world wide web inventor Tim Berners-Lee is calling for a “fight” against hacking and abuse on its 30th birthday. A CNN article by Rob Picheta reported that Berners-Lee has called for global efforts to tackle state-sponsored hacking, criminal behavior and abusive language on the internet, in an open letter marking the 30th anniversary of the revolutionary technology. Tim […]
What’s Working, What Isn’t and How Digital Is Changing The Game. BEFORE SMARTPHONES were in every pocket and tablets became as common as the personal computer, sharing the direct selling opportunity meant hosting an in-person event. Potential customers had to be local or willing to travel, and the main attraction was either a talking head […]
Whether or not there’s such a thing as bad publicity has been a matter of various opinions for decades. There’s less disagreement, however, about whether a company facing negative press should respond to the media’s challenges. Media relations professionals to whom Direct Selling News posed the question “When do you meet criticism head on, and […]
Wouldn’t it be nice if that were the growth rate in the direct selling industry? Unfortunately, it’s the employee turnover rate. Being a direct selling company in a digital world dominated by Apple, Google, and Amazon is challenging enough. If you’re losing your top talent, how do you survive—let alone thrive—in the marketplace? To reduce […]
Euromonitor International’s 2017 Global Consumer Trends Survey shows that nearly 50 percent of respondents across all generations aspire to be self-employed, showing a growing trend towards this adaptive entrepreneurial lifestyle. Consumers are increasingly seeking flexibility in their lifestyles and are prepared to take risks. Millennials especially have an entrepreneurial nature, shifting away from the traditional […]
When customers perform a search for your company, what do they see in the first page of the Google results? Chances are a search might include websites with negative content about your company. Negative websites can hurt your brand and decrease your company’s revenue. You can either let your reputation and sales suffer, or you […]
Ambit Energy was a data processor before being a data processor was cool. In 2006, based on their experience in the telecom industry, founders Jere Thompson and Chris Chambless decided that Ambit had to become a data processing company first, to keep up with the anticipated growth from their direct sales in marketing electricity and […]