Scentsy Inc. was presented with the Product Innovation Award for its Scentsy Air Purifier at the U.S. Direct Selling Association (DSA) annual meeting this month in Boca Raton, Florida.

We’ve compiled a few of the most impactful and easily implemented ideas shared on our podcast and turned it into this Brand Equity Playbook—your comprehensive guide for building a bigger, better and more valuable brand.

The pandemic ushered in a rapid acceptance and adaptation of a new way to work, and as teams learned to collaborate virtually, industry leaders watched in real-time as productivity and efficiency didn’t falter, and, in most cases, actually improved.

More than 30 speakers shared tangible action plans for how the industry’s leaders can continue to grow and adapt in the face of this year’s enduring challenges.

With an industry-wide shift toward customer acquisition, partnering with distributors is more vital than ever before. There’s a marketing adage that states, Your brand is not who you say it is. It’s who they say it is. That mantra is well-worn because it’s true. The message and brand association is always in the hands of consumers, and in the case of direct selling, the distributors.

DSN’s new, twice-monthly podcast takes a deep dive into branding and strategy.

U.S. Congressman Andy Barr (R-KY) recently met with employees of Direct Selling Association (DSA) member Scentsy at its warehouse facility in his hometown of Lexington, Ky. Rep. Barr toured the warehouse and observed as 200 employees picked, kitted and packed products for delivery to more than 108,000 Scentsy Consultants across the United States. “I enjoyed getting […]

The U.S. Direct Selling Association (DSA) recently announced elected officers and directors to the association’s Board of Directors.   Officers and directors of the association are recognized leaders who have earned the respect of their colleagues and the public and are committed to lead and direct the affairs of the association. The board officers will each serve one-year […]