Southwestern Advantage hosted an alumni reunion, welcoming nearly 800 people from all over the world. Attendees included Southwestern representatives who worked as independent distributors as early as the 1960s, with participants representing 41 states and 18 countries.

The U.S. Direct Selling Association (DSA) recently announced elected officers and directors to the association’s Board of Directors.   Officers and directors of the association are recognized leaders who have earned the respect of their colleagues and the public and are committed to lead and direct the affairs of the association. The board officers will each serve one-year […]

Dr. Ralph Brigham and Southwestern Advantage have been selected as award recipients of the 2019 Charles F. Kettering Award. Each year, Cooperative Education & Internship Association (CEIA) recognizes one recipient of the Charles F. Kettering Award for excellence in industry, business or government internship/cooperative education programs. CEIA is the national leader in cooperative education and […]

Photo: Southwestern group service project in Dominican Republic. “THE MOST IMPORTANT THING THAT OUR INDIVIDUAL EXPERIENCES WITH SOUTHWESTERN PROVIDED was the development of character—doing what needed to be done whether we felt like it or not.” “Yes, the planning, goal setting and book-keeping were all good skills, but it was ‘hitting the wall,’ which we all […]

Click here to order the December 2017 issue in which this article appeared. In This Issue: The Most Influential Women in Direct Selling Bringing Gender Parity to Direct Selling  Advocating for the Direct Selling Community  Navigating the Millennial-Driven World Sticking to a Winning Business Model Leading with Passion and Commitment Launching New Products and Segments Recruiting and […]

In the year 1855, Reverend J.R. Graves started a mail order company selling books, religious tracts and Bibles.