A recent Squarespace study of more than 2,000 U.S. adults revealed that people of all ages agree that an online presence is more important than a physical brick-and-mortar location for companies.
E-commerce systems have become so fast and smart in the last few years. It seems we barely have to think about our next purchase, and there it is, in a matter of hours or days. It’s tempting to dismiss the fact that such simplicity requires complex thought and planning.
Changes in the global environment for direct selling companies are happening rapidly on all fronts. Shifting consumer expectations, tighter regulations, increasing digital demands and new competitors are forcing us to examine ourselves inside and out—question who we are, what we’re about and how we want to move forward. We can shrink from these challenges, or […]
Last month, in its annual “Growth and Outlook Report,” the U.S. Direct Selling Association reported that retail sales of $34.9 billion for 2017 were down 1.8 percent from 2016. The wellness product category, which has been the channel’s strongest category for several years—and which accounted for 33.8 percent of all sales last year—also saw a slight decline. This marks […]