For the first time, Juice Plus+ has launched an ad campaign in the U.S. that will appear on cable TV and streaming services. The campaign is designed to serve as a reminder that the foundation of health lies in eating fruits and vegetables.
Juice Plus+ announced its biggest rebrand since the company’s launch in 1993 and a renewed ambition to become the number one plant-based nutrition brand in the direct selling industry.
Juice Plus+ announced it has opened operations in Portugal. With this launch, the company now has a presence in 27 markets globally, 200,000 independent sales partners and 1.2 million customers.
Jay Martin, Juice Plus+ Chief Executive Officer, has been awarded the 2021 Master Entrepreneur Award by the Society of Entrepreneurs (SOE). This award is presented to the individual who best exemplifies the characteristics the society requires of its members: self-direction, determination, creativity, leadership and integrity. Martin moved to Memphis in 1969 and has committed to […]
Starting with the July 2019 issue, Direct Selling News is introducing a new monthly ranking, the DSN Digital 100, that will offer added insight on the digital marketing efforts of direct selling companies. The goal of the DSN Digital 100 is to see who within the direct sales industry is executing a sound social media […]
In conjunction with its annual meeting, the U.S. Direct Selling Association (DSA), announced top honors to the industry’s standout companies at its 2019 DSA Awards gala in Austin, Texas. In addition, the Direct Selling Education Foundation(DSEF) announced three new inductees to its prestigious Circle of Honor. DSA Awards DSA Awards recognize the outstanding programs DSA […]
Changes in the global environment for direct selling companies are happening rapidly on all fronts. Shifting consumer expectations, tighter regulations, increasing digital demands and new competitors are forcing us to examine ourselves inside and out—question who we are, what we’re about and how we want to move forward. We can shrink from these challenges, or […]
Authenticity and a genuine desire to help others are at the heart of the direct sales industry. The “Juice Plus+ Presents Motherhood” program illustrates that perfectly, helping moms create a healthy lifestyle for their family. The program is part of the company’s Healthy Starts for Families initiative to inspire healthy living and help families make […]
Seldia, the European direct selling association, recently announced that industry veteran Paul Jarvis has been elected chairman. Originally a banker, Jarvis became involved in direct sales in 1995 when he supported the launch of a direct sales company in Russia. In 2012, he participated in the launch of Organo Gold, and since 2016 has served […]
Photo: DSA President and CEO, Joseph N. Mariano with 2018 Hall of Fame honoree Jeffrey Reigle, President and Chief Executive Officer, Regal Ware Inc. The U.S. Direct Selling Association (DSA), the national trade association for companies that offer entrepreneurial opportunities to independent sellers to market and sell products and services, announced the winners of the prestigious 2018 DSA […]