To expand its omnichannel brand, L’OCCITANE en Provence unveiled its new social selling platform, MyL’Occitane. This new platform will provide the company’s community with the opportunity to become entrepreneurs who share L’OCCITANE products. 

L’Occitane International, a group that offers beauty products through its six brands, is pointing to social selling as the key to its successful pivot to online sales.

L’OCCITANE en Provence announced plans for the company to expand its omnichannel beauty and lifestyle brand through the direct selling model. This expansion is part of the company’s North American business transformation and is expected to help the company develop a more personal relationship with prospective customers.

L’Occitane, the parent company of Duolab, has hired Yves Blouin in a push to boost the company’s success in Asian markets. Blouin is a luxury beauty brand veteran with experience managing growth in China and Japan. “Yves’s experience in Asia—which accounts for almost 50% of the group’s activity—and his extensive expertise in leading global luxury […]

Changes in the global environment for direct selling companies are happening rapidly on all fronts. Shifting consumer expectations, tighter regulations, increasing digital demands and new competitors are forcing us to examine ourselves inside and out—question who we are, what we’re about and how we want to move forward. We can shrink from these challenges, or […]