How to find, develop, encourage and promote your budding viral superstars. If there is one constant refrain in today’s direct selling channel, it’s change.

A study conducted earlier this year by Oracle and CRM Essentials illustrated how social media influencers have become a trusted source for consumers seeking to purchase or discover opinions about a product.

Avon has challenged 60 beauty and lifestyle influencers in Argentina and Chile to take part in a contest that will engage thousands of social media users. The winner of the chance will earn a once-in-a-lifetime trip to the renowned Avon Innovation Centre in New York. The contest had two phases and several challenges that must […]

Perfectly Posh recently announced a new Influencer Pay Plan that allows anyone who participates to earn instant commission on personal sales. According to the company, instant commissions will be paid in under five minutes from the time of sale at no additional cost. Additionally, the new compensation plan flattens and simplifies the ancient pyramid structure […]

In September, Red Aspen was center stage at the Miss America pageant when 26 contestants took up the company’s offer to try its signature lashes. The Boise, Idaho-based beauty and cosmetics startup attributes its fast growth to an interest in false eyelashes by millennial women. However, its success at the Miss America pageant is an example of how […]

As part of its evolution and adaptation to market trends, the direct selling business model continues to adopt features of online commerce. While incorporating the strengths of e-commerce is important, the channel still has its own unique strengths—strengths that need to be communicated as part of a strategic and well-implemented communications program. Almost anyone can […]