Grabbing attention and influencing action with compelling images is still a top social media marketing strategy. A survey by Social Media Examiner shows that 80 percent of marketers use visual assets in their social media marketing. Nearly a third of marketers say visual images are the most important form of content for their business. “We […]

People turn to Facebook more than any other social media platform to inform their buying decisions, suggests a new survey from The Manifest, a business news and how-to website. This trend occurs even though anti-Facebook sentiment, such as the #DeleteFacebook movement, continues to gain momentum. Consumers are more likely to make a purchase from a brand they […]

Back in 2006, when Facebook was just a site for college kids, Twitter had less than 100 users, and Instagram, Snapchat, Tik-Tok, and Pinterest were still just ideas, the manner by which brands reached their consumers was relatively simple and straightforward. Traditional marketing—like print, television, and radio—was the only way to extend reach. If you […]

Instagram is launching in-app shopping capability is another sign that social media platforms are getting into the commerce game. So how does all this impact direct selling? With so many distributors using Instagram as a way to showcase new products and build their own personal brand, it’s only natural to assume they will want to […]

The world wide web inventor Tim Berners-Lee is calling for a “fight” against hacking and abuse on its 30th birthday. A CNN article by Rob Picheta reported that Berners-Lee has called for global efforts to tackle state-sponsored hacking, criminal behavior and abusive language on the internet, in an open letter marking the 30th anniversary of the revolutionary technology. Tim […]

A recent business article by Twitter noted customer care trends from 2018 that they expect to continue to grow in 2019. Direct Messaging More consumers are connecting with companies through direct messaging (DM’s) than through more public methods like tagging in a Tweet. According to Sprinklr, 80 percent of consumers engage with brands online, and 54 […]

According to ResearchAndMarkets.com’s new report “Global Lipstick Market by Product Type (Gloss, Matte & Others), By Distribution Channel (Supermarkets/Hypermarkets, Departmental/Grocery Stores, Multi Branded Retail Stores & Others), By Region, Competition Forecast & Opportunities, 2013–2023,” the global lipstick market is expected to cross $17 billion by 2023 due to the rising number of product innovations, increasing disposable income and […]

When customers perform a search for your company, what do they see in the first page of the Google results? Chances are a search might include websites with negative content about your company. Negative websites can hurt your brand and decrease your company’s revenue. You can either let your reputation and sales suffer, or you […]

Whether it’s a presentation during an in-home gathering, an impromptu meeting over coffee after work, a Facebook party or something else, direct selling representatives have more options than ever for sharing their respective products and business opportunities. What is it that moves a prospect to become a trialist and, ultimately, a customer? Clearly, the seller’s […]

As part of its evolution and adaptation to market trends, the direct selling business model continues to adopt features of online commerce. While incorporating the strengths of e-commerce is important, the channel still has its own unique strengths—strengths that need to be communicated as part of a strategic and well-implemented communications program. Almost anyone can […]

Click here to order the December 2017 issue in which this article appeared. In This Issue: The Most Influential Women in Direct Selling Bringing Gender Parity to Direct Selling  Advocating for the Direct Selling Community  Navigating the Millennial-Driven World Sticking to a Winning Business Model Leading with Passion and Commitment Launching New Products and Segments Recruiting and […]

Click here to order the November 2017 issue in which this article appeared. Remember when getting online was a big deal? Twenty years ago, internet connections were wire-bound, sporadic and slow. Email addresses and web access at work were the exception. We flipped open a cellphone to make a call and that was about it. Web-based and […]