Direct selling executives need insight and fresh ideas now more than ever before. In one of the most challenging years in direct selling history, leaders faced continued lockdowns in certain markets, changing consumer behaviors, a tense regulatory environment and lingering supply chain issues.

L'Occitane International S.A., the parent company for direct selling beauty brand LimeLife, announced its financial results for the fiscal year ending March 31, 2022.

After launching as a brand that sold lashes and theater makeup to Broadway stars in 1952, LimeLife has gone through a number of transformations, ultimately evolving into a direct selling company under Gay’s leadership, while still clinging to its professional makeup roots.

International Women’s Day (IWD) is a global celebration of the social, economic, cultural and political achievements of women held every March 8. The day also marks a call to action for accelerating women’s equality.

2021 was a landmark year for direct selling on many fronts. This post is the second in a series of articles looking back on 2021 and looking ahead to 2022.

L’Occitane International, a group that offers beauty products through its six brands, is pointing to social selling as the key to its successful pivot to online sales.