Today, products and the customers who buy them are taking center stage. It’s a shift that has placed the spotlight on up-and-coming ingredients and taken the emphasis once reserved for recruitment and placed it squarely on customer favorites and product trends.

The multi-day educational event offered new insight and strategies for connecting with a rapidly evolving market.

Sandy, Utah-based 4Life Research gathered distributors at the 4Life Malaysia office in Petaling Jaya today for the launch of 4Life™ Essential Oils. Vice President of Marketing Kelly Bellerose introduced 4Life Essential Oils to attendees after Senior Vice President of International Jeff Kalinin and Vice President of International Steve Apple kicked off the event with opening […]