Social commerce—shopping that takes place from product discovery to purchase on a social media platform—is projected to grow three times faster than traditional ecommerce over the next three years.

While Gen Z has become a strong adapter of mobile-first technology, this new data explains how this upcoming generation of consumers do not shop, work or communicate in the same manner their predecessors did. 

TikTok videos will soon offer shoppable products, allowing users to buy items directly through the app’s short videos. Previously, users could only shop through ads. 

Click here to order the November 2017 issue in which this article appeared. Remember when getting online was a big deal? Twenty years ago, internet connections were wire-bound, sporadic and slow. Email addresses and web access at work were the exception. We flipped open a cellphone to make a call and that was about it. Web-based and […]