The direct selling industry itself has migrated from in-person sales meetings and events toward more online and social media-based marketing. This massive change has brought significant challenges and increased risks to direct sales companies, especially with regard to brand and regulatory liability.
Bridging the gap between the distributor field and the compliance department to build a synergistic relationship is no easy task. In an industry where some companies try to regulate the actions of tens of thousands of independent distributors, addressing compliance issues can be like trying to hold water in your hands. From the distributor’s point of view, getting a […]
In this environment, executives must proactively work with their company’s legal department to ensure their organization’s operative agreements, compensation plan, and compliance department have measures in place to minimize legal exposure.
Powerful Marketing Tool or Compliance Nightmare? Personal websites are one of the most effective online marketing tools independent direct sellers use today. These websites, which are separate from company-provided replicated sites, allow direct sellers to build a personal brand and utilize their marketing and communications strengths to attract people to their business. Written content, as […]
Throughout its history, Mannatech has founded its success on rock solid science and is now poised for robust growth. Since its founding in 1994, Mannatech, Inc. has made a name for itself through product innovation and a commitment to sound science. Indeed, when you walk into the company’s headquarters in Flower Mound, Texas, the first […]
Everyone at some point in their career has silently asked this about themselves when accepting an advancement up the corporate ladder. Struggling with insecurity on the inside, even while appearing confident on the outside, is a common battle for individuals who hold the highest authority in their organizations. For our cover story this month writer […]
Direct selling is big business — $189-billion-a-year big business — with more than 117 million independent distributors worldwide*, representing everything from clothing and jewelry to wellness, nutrition products, and home décor. And with the distributor compensation complexity factored in can cause some complicated tax compliance rules. The Who For starters, who is responsible for reporting sales […]
“Without continual growth and progress, such words as improvement, achievement, and success have no meaning.” —Benjamin Franklin Mr. Franklin’s words can be applied to any of his roles: newspaper publisher, inventor, postmaster, statesman and humorist. But his words have an especially keen meaning for DSA’s ethics and self-regulation program that has been a guiding force […]