The heartaches suffered, hurdles cleared and groundwork laid by direct selling’s extraordinary founding sisters are but one turn of a spinning wheel of inspiration. The next empowering turn comes from the bold, creative and tenacious spirits of these 35 current day female founders, whose modern leadership and vision reflects many of the ideals and principles of their predecessors.

More than 30 speakers shared tangible action plans for how the industry’s leaders can continue to grow and adapt in the face of this year’s enduring challenges.

But the old-school direct selling party plan, where Jordan Essentials firmly planted itself and grew for 20 years, looked increasingly vulnerable in light of the pandemic. “I felt that if we did not pivot, we were going to be in trouble,” states Bogart.