On today’s episode of Direct Approach, Wayne is joined by Jacob McLain, Senior Vice President and Chief Strategy Officer of MONAT. Jacob has more than 16 years of experience as a consulting advisor, executive and change-agent strategist in the social commerce channel where he has developed and implemented growth strategies and operational improvements for global direct sales companies like Arbonne, Amway and Herbalife. Jacob joined MONAT as Chief Strategy Officer in early 2021, where he leads enterprise strategy, business planning, business intelligence and key departments driving the company’s growth.
Jacob and Wayne will share their experiences in and out of direct selling—breaking down the unique opportunities found in the channel and the powerful insights and innovations you can discover just by working with—rather than for—your distributors.
Jacob will also cover how his role as Chief Strategy Officer supports not only branding and marketing initiatives but product development and market expansion as well.
Think of this as a Master Class in corporate strategy and business development presented by two of the top strategic minds in the channel—these are the kinds of insights and real talk about direct selling you won’t find anywhere else!
Listen to this podcast below or watch the video.
Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.