The heartaches suffered, hurdles cleared and groundwork laid by direct selling’s extraordinary founding sisters are but one turn of a spinning wheel of inspiration. The next empowering turn comes from the bold, creative and tenacious spirits of these 35 current day female founders, whose modern leadership and vision reflects many of the ideals and principles of their predecessors.

  Damsel in Defense Founded: 2011 Headquarters: Boise, ID Top Executive: Mindy Lin, CEO Products: Self defense products and educational materials The invisible, slow healing wounds of sexual violence and domestic abuse often shape the way a woman sees herself, her future and the world around her. But what if that tragedy could be redeemed […]

  Damsel in Defense Founded: 2011 Headquarters: Boise, ID Top Executive: Mindy Lin, CEO Products: Self defense products and educational materials The invisible, slow healing wounds of sexual violence and domestic abuse often shape the way a woman sees herself, her future and the world around her. But what if that tragedy could be redeemed […]

A celebration of the powerful female founders who inspire, support and create accessible entrepreneurial paths. Ready or not, the direct selling industry is changing. Pushy sales tactics, promotions and sales pitches are out. What customers want and expect from brands is an organic feel to all of their interactions and an Instagram-worthy customer experience. Word-of-mouth […]