In Mexico alone, the direct selling market is projected to surge to $19.48 billion by 2028. That staggering number doesn’t include the more than 60 million Latinos living and working within the US, or the fact that direct selling is already a staple for the Latin American population, where a quarter of beauty and personal care sales take place through a direct selling relationship (compared to eight percent globally).

Betterware de Mexico S.A.P.I. de C.V. announced its financial results for the second quarter of 2023, including net revenue of $192 million, a 4% increase sequentially, representing two consecutive quarters of growth. This growth was buoyed in part by Jafra Mexico, which saw a 14.5% increase in net revenue and a 25% increase in EBITDA […]

Betterware de Mexico released its financial results for the first quarter of 2023.

What shaped 2022 and what to expect in 2023 and beyond. To say direct selling is in a time of transition would be an understatement. The environment is evolving as younger generations explore the opportunity. 

Betterware de Mexico released its first quarter financial results for 2022. Included in the report was the company’s expectations for a long-term growth and commercial strategy that will combat the softer economic environment in Mexico and the effects of inflationary pressures.   In the first quarter, the company managed cost increases and recovered profit margins, which […]

Betterware de Mexico has successfully completed its acquisition of JAFRA’s operations in the U.S. and Mexico, including JAFRA’s trademark rights worldwide.  The $255 million agreement, which was announced in early January 2022, is expected to add more than $46 million of EBITDA, even before cost synergies.  “We are very pleased to complete the acquisition of […]

Betterware de Mexico recently achieved Fitwel certification for its Betterware Campus in Guadalajara, Jalisco, Mexico. This certification highlights the company’s commitment to its employees’ wellbeing, as demonstrated through its health-promoting design and operational strategies.  “We are delighted that our Betterware Campus achieved the Fitwel certification, and we are equally pleased to receive the prize for […]

In an agreement announced this week, Betterware de Mexico has signed a $255 million agreement to acquire 100% of JAFRA’s operations within the U.S. and Mexico.