In Mexico alone, the direct selling market is projected to surge to $19.48 billion by 2028. That staggering number doesn’t include the more than 60 million Latinos living and working within the US, or the fact that direct selling is already a staple for the Latin American population, where a quarter of beauty and personal care sales take place through a direct selling relationship (compared to eight percent globally).
Direct selling executives need insight and fresh ideas now more than ever before. In one of the most challenging years in direct selling history, leaders faced continued lockdowns in certain markets, changing consumer behaviors, a tense regulatory environment and lingering supply chain issues.
Today, products and the customers who buy them are taking center stage. It’s a shift that has placed the spotlight on up-and-coming ingredients and taken the emphasis once reserved for recruitment and placed it squarely on customer favorites and product trends.
Strouds Linens recently announced that Charles L. Orr has joined the Executive Committee in anticipation of the 2020 launch of the company’s social selling bedding brand, SOMNVIE. “I’ve had the good fortune of knowing Charlie for more than a decade as we collaborated in industry meetings,” said founder and CEO Jeff Stroud. “In looking to […]
Immunotec’s recent Latin American conference offered a glimpse of the company’s future for its Consultants, corporate team and stakeholders. The “Conferencia Sin Limites 2019” (Unlimited Conference 2019) held at the Expo Santa Fe in Mexico City attracted 6,500 Independent Consultants, breaking the previous high of 2,670 set last year in Mexico. “2018 was a year […]
Six months after expanding into Guatemala, Immunotec has officially opened for business in Colombia. A grand opening event was recently held in the heart of Bogotá, Colombia’s capital city, attracting over 4,000 enthusiastic attendees. Immunotec CEO Mauricio Domenzain and Meredith Berkich, president of North America and Europe, attended the event. “We’re tremendously excited to bring […]
How many of us DVR our favorite television shows because we don’t want to be bothered with ads? Or click the “x” on those pop-up screens telling us about limited-time offers? What about the ads displayed on billboards, on the sides of buses, in the subway, the grocery store and sporting events? When advertising pervades […]
Immunotec has quite a compelling story to tell. Its 20-year history is rooted in groundbreaking scientific research and product innovation, which began 40 years ago in Canada. Immunotec Founded: 1996 Headquarters: Vaudreuil-Dorion, Canada Top Executive: CEO, Mauricio Domenzain 2017 Revenue: $101.5 Million Products: Immune-Boosting Supplements But the story isn’t over—by a longshot, according to new CEO Mauricio Domenzain. A […]
Quebec, Canada-based Immunotec Inc., a seller of nutrition, skincare and wellness products, recently announced that Meredith Berkich, the 25-year network marketing professional and two-time member of Direct Selling News’ Most Influential Women in Direct Selling, has joined its executive team to lead the U.S. business as President of Immunotec U.S. The announcement caps a year […]