As always, DSU was jam-packed with amazing content from amazing speakers. My notebook was crammed with all kinds of great ideas, helpful stats and interesting approaches worth considering for my own business. I learned something new from every single presenter.

Taking a brand international is a big step for any company. New markets mean new customers, expanded audiences and unique opportunities to try out products that might not be a fit for the original hometown fans. Not to mention, exposure to new cultures and ways of life can be inspirational for product development teams eager to serve the needs and wants of new demographics. Gaining ground internationally can add revenue and stockholder value and build traction abroad that can bolster the domestic team when sales at home turn stagnant.