The direct-to-consumer (DTC) business model has skyrocketed over the last three years, as customer habits and technology evolved during the COVID pandemic and beyond. According to Paddle, 81 percent of consumers will make at least one DTC purchase over the next five years.

Six direct-to-consumer strategies that build loyalty. Direct-to-consumer (DTC) companies succeed at the crossroads of agility, loyalty and authenticity. That’s why their content strategy focuses on building genuine relationships with customers who truly want to be part of the brand.

The way we shop has changed dramatically since 2020. Direct-to-consumer (DTC) brands are reconfiguring the way we purchase everything from clothes to furniture to groceries to personal care products.

According to the IAB, the national trade association for the digital media and marketing industries, nearly half of all U.S. consumers are disruptor brand shoppers. The IAB recently released “Disrupting Brand Preference,” a study that shows that disruptor brand shoppers comprise 48 percent of all U.S. consumers. They are younger than incumbent brand-only shoppers, with 84 percent under […]