Six direct-to-consumer strategies that build loyalty. Direct-to-consumer (DTC) companies succeed at the crossroads of agility, loyalty and authenticity. That’s why their content strategy focuses on building genuine relationships with customers who truly want to be part of the brand.

According to the IAB, the national trade association for the digital media and marketing industries, nearly half of all U.S. consumers are disruptor brand shoppers. The IAB recently released “Disrupting Brand Preference,” a study that shows that disruptor brand shoppers comprise 48 percent of all U.S. consumers. They are younger than incumbent brand-only shoppers, with 84 percent under […]

Glossy, a beauty blog that explores fashion and beauty through the lens of technology, recently keyed in on a few direct sellers who are taking innovative approaches to peer-to-peer selling. A recent Glossy article mentioned Beautycounter, New Avon and Avon Products Inc., all three of which have launched new initiatives in the past year to enhance the […]