When the Bravo Award Panel came up with their newest recognition, the Bravo Impact Award, it was to honor the companies in the channel that are firing on all cylinders. The Impact Award recognizes the achievements of well-rounded companies that take a holistic, measured and incremental approach to growth, innovation, operational integrity and excellence. To be considered, companies must positively impact their customers, distributors, staff and communities as well as the channel as a whole.
Plexus scored highly across the board, meeting and exceeding all expectations. And they were one of two companies to receive the first-ever Bravo Impact Award at the DSN Global Celebration in April.
Plexus was chosen for this honor because Founder and CEO Tarl Robinson, Founder and President Alec Clark, and the entire Plexus Worldwide team have shown remarkable consistency, sustainability and an unwavering commitment to giving back to their community.
Nourishing Bodies and Souls
A significant part of that commitment is the Nourish One cause marketing campaign and program. The program launched in 2018 and is designed to address food insecurity in cities across the United States. Plexus partnered with Feeding America, the nation’s largest domestic hunger-relief organization which provides meals to families and individuals by supplying 200 community food banks in cities nationwide.
Under the Nourish One initiative, with every serving of Plexus Lean that a customer purchases, the company donates the equivalent of one meal to Feeding America. For every bag of Plexus Lean sold, Plexus contributes a donation equivalent of 14 meals. Nourish One proved to be an instant success! In the first 42 days of the campaign, donations helped to provide over two million meals to children and families in need.
Within a few months, Plexus expanded the Nourish One program to help more individuals fighting food insecurity around the world. In January 2019, the company partnered with Mary’s Meals, a global charity that combats hunger in the world’s poorest communities. Plexus presented Mary’s Meals with a $25,000 donation that would provide nearly 250,0000 meals for children in the nonprofit’s community-run school feeding programs.
According to Clark, Mary’s Meals works with community volunteers to set up school feeding programs across 17 of the world’s most impoverished countries, including Malawi, Liberia, Kenya, Syria, Haiti, Thailand and India. “Children are encouraged to attend school to learn and receive a meal, instead of working or begging for food,” he explained.
It’s a message that matters—resonating across cultures and countries. And it has resulted in a more tangible benefit to the company. “After introducing the Nourish One program in Canada, Australia and New Zealand, our sales increased as more customers wanted to support this global effort,” shared Robinson. “We couldn’t be more excited about the growth of this initiative.”
Focused on Sustainability
At Plexus, their commitment to sustainability is an integral part of how they combine their values with operations, products and resources—all to benefit people with hope, health and happiness now and for future generations.
The company characterizes their commitment as a journey to integrate sustainability goals through all aspects of their business, including:
- Sourcing the best ingredients for quality products;
- Creating corporate accountability through strong governance policies and practices;
- Embracing a passion for people by supporting and recognizing team members who volunteer in their local communities; and
- Funding grants to support nonprofit organizations that make an impact on the communities they serve.
And the company backs up this commitment with positive action. In April, Plexus announced their packaging would be undergoing an upgrade in an effort to keep it more sustainable. Lids will no longer have an outer layer of plastic wrap, but do come equipped with a tamper-evident inner seal.
Grateful, Growing and Giving Back
Robinson, Clark and several members of the Plexus executive team were on hand to accept their Impact Award at the recent DSN Global Celebration.
After thanking DSN for selecting Plexus, Clark shared, “We’re hope dealers. And the future of the industry is very bright. Thank you to all our team members and Brand Ambassadors for their contributions.”
Robinson agreed, “It’s an honor for us to accept this award. Often in business and life we make things complicated, and it doesn’t have to be. When you treat people the way you want to be treated, great things can happen.”
From the June 2022 issue of Direct Selling News magazine.
