Inflation has led majority of Americans to slash their spending. A survey by Medifast, parent company of direct selling organization OPTAVIA, found that 81% of U.S. adults have cut their spending in the last six months. Even with this drastic financial shift, 70% of those surveyed said they “do not plan on letting their health and wellbeing falter.” More than half (57%) plan to actually increase the amount of time they invest in their health and wellbeing in 2023.
Survey participants said health and wellbeing was a budget priority over their career (26%), traveling (18%), dining out (17%) and education (16%). They were also less likely to cut spending on health and wellbeing versus shopping (70%), entertainment (59%), food (58%), travel (51%), luxury goods and services (49%), their social life (48%) and hobbies (44%).
“Despite the challenging moments the world has faced over the past couple of years, it is no surprise that people are motivated to invest their time and resources into prioritizing their health and wellbeing,” said Dan Chard, Medifast Chairman and CEO. “Consumer focus and awareness around health is stronger than ever and will remain important as we enter the new year. OPTAVIA’s unique approach, reinforced by a dedicated independent Coach and Community, remains a critical point of differentiation for Medifast and can help those looking for a different way to tackle their goals.”
