Amway celebrated the 20th anniversary of its energy and sports nutrition brand XS with an in-person and live-streamed birthday party. The event was hosted inside of the XS Experience Center at Amway World Headquarters, giving guests an up-close view of the 90,000 square-foot XS Manufacturing Plant, which Amway recently invested $15 million to redesign.
The XS Manufacturing Plant now produces 500 cans of XS Energy Drinks per minute, manufactures 34 flavors of energy drinks, and distributes them to the U.S., Canada, and Latin America, giving the company more control over the many layers of logistics within its global supply chain.
“The XS Manufacturing Plant is part of Amway’s $300 million global manufacturing investment over the last 10 years,” said Amway Chief Supply Chain Officer Brian Kraus. “Producing XS Energy Drinks in our own facility allows us to respond quickly to market dynamics, while ensuring the high quality our customers expect of us.”