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Sunday / January 28. 2024
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Company Anniversaries in 2024
Company Anniversaries in 2024
2024 will be a milestone year for many direct selling companies! Congratulations and thank you for so many years of excellence and innovation in the channel—we can’t wait to see what you’ll do next!
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60 Years of Mary Kay
60 Years of Mary Kay
Mary Kay Ash, along with her children Ben, Marilyn and Richard, founded her namesake company in 1963 with the goal of designing an opportunity that could change the future for women. Since then, the company has undergone a number of pivots and innovations, but has steadfastly held to the original vision Mary Kay laid out when she built the family company with her own life savings.
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Mary Kay Celebrates 60<sup>th</sup> Anniversary with 60 Years of Stories 
Mary Kay Celebrates 60th Anniversary with 60 Years of Stories 
Mary Kay Inc. is ramping up to celebrate its 60th anniversary in September by encouraging independent beauty consultants from around the world to share their stories online using the hashtag #MaryKay60.
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Rodan + Fields Celebrates 15<sup>th</sup> Anniversary 
Rodan + Fields Celebrates 15th Anniversary 
Rodan + Fields celebrated its 15th anniversary with events throughout the month meant to energize its consultant community.
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Company Anniversaries in 2023
Company Anniversaries in 2023
2023 will be a milestone year for many direct selling companies! Congratulations and thank you for so many years of excellence and innovation in the channel—we can’t wait to see what you’ll do next!
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Amway Celebrates 20 Years of XS Energy 
Amway Celebrates 20 Years of XS Energy 
Amway celebrated the 20th anniversary of its energy and sports nutrition brand XS with an in-person and live-streamed birthday party.
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USANA Celebrates 30th Anniversary with Sizeable Donation and New Brand Strategy 
USANA Celebrates 30th Anniversary with Sizeable Donation and New Brand Strategy 
As part of its own call to action, USANA reached its humanitarian goal of funding 30,000 Garden Towers, a self-sustaining method for planting multiple food crops that utilize large mesh bags filled with soil.
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A Big Year for Direct Selling
A Big Year for Direct Selling
Several prominent companies are celebrating milestone anniversaries in 2022. Their continued success is a testament to the long-term viability and overall health of the channel.
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Q&A with Fred Cooper, CEO of ARIIX
Q&A with Fred Cooper, CEO of ARIIX
Photo: ARIIX’s smart car-riding CEO Fred Cooper. This Q&A is part of the August 2018 Company Spotlight featuring ARIIX. You celebrated your 7th anniversary this summer. What are your thoughts on where you are as a company? Fred: I’m a perfectionist, so I would say we’re never as big as we hoped to be, but since […]
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AdvoCare Foundation’s #GenerationFit to Raise Funds for Kids in Need
AdvoCare Foundation’s #GenerationFit to Raise Funds for Kids in Need
The AdvoCare Foundation, along with four‐time CrossFit® Games Champion Rich Froning, has challenged the public to raise awareness of childhood obesity by taking part in its inaugural #GenerationFit workout event on Feb. 3. The event will be held during the 25th Anniversary Celebration at AdvoCare’s annual National Success School with Froning leading a special workout. […]
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4Life Research Names New GMs for Peru, Ecuador
4Life Research Names New GMs for Peru, Ecuador
Sandy, Utah-based 4Life Research recently appointed two new general managers to its team. Paul Paez will be the new general manager of 4Life Ecuador. Jorge Chacon, who has served as the 4Life Ecuador general manager since 2011, will serve as the general manager of 4Life Peru. Paez has a degree in marketing and has been […]
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Melaleuca Pays $2.8 Million in Longevity Bonuses to 230 Employees
Melaleuca Pays $2.8 Million in Longevity Bonuses to 230 Employees
Melaleuca, the Idaho Falls, Idaho-based wellness company, recently rewarded 230 employees who have reached landmark anniversaries this year by giving them $2.8 million in loyalty and longevity bonuses during the company’s annual meeting. These bonuses were distributed to 180 employees from Idaho Falls and Rexburg, Idaho; 45 from Knoxville, Tennessee, three from Hawaii and two […]
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