Avon Worldwide revealed its new campaign “Embrace Your Power” and a streamlined product portfolio as part of its new global rebrand and market identity.
Partnering with Wunderman Thompson UK, a London-based creative consultancy, Avon’s 135-year-old brand was given a refresh through a new visual and creative approach and integrated campaign that celebrates the women behind Avon.
The rebrand is an effort to revitalize the company’s presence in the UK, where the company’s footprint has faded, and grow its presence in new developing markets like Poland and Romania.
“Great alliance with the amazing Wunderman Thompson team, sharing common values and the meaningful purpose of empowering women,” wrote Avon CEO Angela Cretu in a statement online.
