Avon announced a new era for the 137-year-old company with the launch of its first-ever physical retail stores in the UK, scheduled to open in the coming months. The stores will offer approximately 150 products, with the full product portfolio available only through its independent distributors.
Avon has entered into a retail partnership with Superdrug, a high street retailer with more than 830 stores in the UK. Beginning in mid-October, Avon products will be available through the retailer's website Superdrug.com, and a large selection of Avon products will hit store shelves in 100 Superdrug stores.
Avon Worldwide revealed its new campaign “Embrace Your Power” and a streamlined product portfolio as part of its new global rebrand and market identity.
Avon Products Inc., part of the Natura &Co. family, will be closing its Research & Development operations in Suffern, New York.
Avon International Global Chief Executive Angela Cretu has committed that Avon’s prices will rise in line with inflation, even amid soaring supply and vendor costs. To keep this pledge, Avon worked with its logistics partners to act early and secure long-term contracts and increase pay for delivery workers.
Q: What are the challenges associated with running such a large entity with four companies under its umbrella? J.P. Ferreira: Determining how we complement each other in the eyes of consumers and their customers while protecting the identity and originality of each of those brands. Many of our associates don’t belong to any particular brand anymore – for […]
With its acquisition of Avon in 2020, Natura &Co celebrates a network of four brands, more than six million people and a passion to create a ‘wave of change’ in the world.
Avon recently announced it is expanding its African operations into Kenya. The company already has a strong presence in Southern and North Africa, as well as parts of Sub-Saharan Africa, including Botswana, Mozambique, Swaziland, Zambia and Zimbabwe. Kenya represents the biggest economy in the east Africa region. “Kenya has always been on our dream list, […]
Avon announced Karen McElhatton will take on the role of Chief Technology Officer. McElhatton brings almost two decades of international technology experience. “I am thrilled to be joining Avon at such a pivotal moment,” McElhatton says. “With a clear strategy and desire to accelerate a digital transformation, we can continue to elevate the experience for […]
Avon announce that Irving Holmes Wong has been named managing director, Asia Pacific and general manager, China. Wong will report to Angela Cretu, chief executive officer, and join the Enabling Leadership Team. Wong has over 20 years’ management experience in multinational consumer companies across Asia, across online and offline channels in both emerging and developed […]
Avon Products Inc. has launched a new brand campaign—”Watch Me Now”—calling on people to reconsider their views of the iconic company. Avon, which has been transforming women’s lives by doing beauty differently, has evolved its positioning to better reflect the Avon of today—an innovative, bold and inclusive beauty brand. Launched as Avon enters its 135th year, “Watch Me Now” is […]
Avon, Sister Brands Unite to Support Domestic Abuse Survivors During Pandemic. Cases of domestic abuse during the Covid-19 pandemic continue to rise. As part of its #IsolatedNotAlone campaign, Avon Products Inc. is uniting with its sister brands Aesop, The Body Shop and Natura to galvanize its networks and call on governments to keep domestic violence front of […]