Before they dreamed up their signature lashes, the founders of Red Aspen—Jesse McKinney, Genie Reese and Amanda Moore—established a mission for their new company, one that would guide every decision and every product: to inspire women to stand up, stand out and stand together by uniting passionate with purpose.

For the first time in decades, the House of Representatives is shining a light on making cosmetics safer. Last Wednesday, the Subcommittee on Health of the Committee on Energy and Commerce held a hearing entitled “Building Consumer Confidence by Empowering FDA to Improve Cosmetic Safety.” The hearing focused on legislation being introduced to help protect […]

SeneGence International® announced that it has launched in New Zealand. The opening of the new market for the global beauty brand featured a two-day event that included a welcome reception and meet-and-greet with founder and CEO Joni Rogers-Kante; Philippe Guerreau, president of SeneGence; and Chris Simonian, chief sales and development officer. SeneGence’s top-level distributors from around the world […]

Sao Paolo, Brazil-based Natura & Co, the Brazilian beauty and cosmetics giant, recently reported results from the second quarter ended June 30, 2018. Revenue was up 13.6 percent to R$3.1 million from R$2.729 million in 2017. Revenue growth was up in every brand: Natura, up 9.8 percent; The Body Shop, up 14.8 percent; and Aesop […]

The U.S. Direct Selling Association reported in its annual “Growth and Outlook Report” released last month that retail sales of beauty and personal care products in the U.S. slightly declined in 2017, coming in fourth in percentage sales by product category behind wellness, services and home & family care. In Europe, however, 2017 sales of cosmetics and personal care products […]

The six publicly traded direct selling companies we follow, whose stocks are listed in the U.S., Herbalife (HLF), Medifast (MED), Nu Skin (NUS), Tupperware (TUP), USANA (USNA) and London-based Avon Products (AVP), began 2018 in much the same fashion as how they exited 2017. On balance, trends continue favorable. In aggregate, on an equal weighted […]

Rodan + Fields, a dermatology-inspired skincare brand, has been ranked the No. 1 skincare brand in North America (defined by Euromonitor as Canada and the United States) and the No. 1 skincare brand in the U.S. in 2017. This is the San Francisco-based company’s second consecutive No. 1 rating in the U.S. as tracked by Euromonitor International Ltd., which […]

Jonas af Jochnick, co-founder of Switzerland-based cosmetics giant Oriflame, has declined re-election and will step down from the board of directors after serving as a director since the founding of the company in 1967. “After 50 years it is time for me to leave the Board and provide room for a new generation,” said Jochnick. […]

Whether it’s a presentation during an in-home gathering, an impromptu meeting over coffee after work, a Facebook party or something else, direct selling representatives have more options than ever for sharing their respective products and business opportunities. What is it that moves a prospect to become a trialist and, ultimately, a customer? Clearly, the seller’s […]

Nu Skin Enterprises Inc., a Provo, Utah-based seller of cosmetics, personal care and wellness products, has reported fourth-quarter and 2017 financial results. For the fourth quarter ended December 31, 2017, the company reported revenue of $666.2 million, an increase of 25.4 percent from $531.3 million in 2016. “We concluded 2017 on a high note with […]

Brittany, France-based Groupe Rocher has entered into a definitive agreement to acquire Arbonne International, a Irvine, California-based seller of botanically based beauty, personal care and nutrition products. The acquisition will complement and expand Groupe Rocher’s portfolio of strong brands and fulfill its growth objectives, particularly outside the European area. Also part of the acquisition is […]

Natura, the Cajamar, Brazil-based multinational seller of cosmetics and beauty and personal care products, recently announced that the company received basic certification in “Work & Life Balance” in Argentina. The certification, granted by the European Institute of Social Capital (EISC), supports up to 2020 the company’s commitment to balance the private and working life of […]