In many ways, 2020 was an uninvited guest who overstayed their welcome into 2021. Three previous fiscal quarters of widespread lockdowns and hiding from COVID gave way to a year of adaptation for the global direct selling industry. Direct sellers across the globe emerged into the sunlight to face ever-changing, mid-pandemic operational environments and in some markets, post-pandemic business climates that brought fairly large swings in sales performance—some for the better and some for the worse.

Nu Skin President Ryan Napierski has been appointed chairman of the Advocacy Committee for the World Federation of Direct Selling Associations (WFDSA). Napierski will lead the organization’s efforts to advocate on behalf of the direct selling industry to key external stakeholders. “We look forward to benefitting from Ryan’s leadership and ability to develop innovative strategies […]

It was another record year for the direct selling industry, which garnered $192.9 billion (constant U.S. dollars) in estimated retail sales globally in 2018—a 1.2 percent increase over 2017—and produced 24 Billion Dollar Markets, according to research by the World Federation of Direct Selling Associations (WFDSA), its partner DSAs and direct selling companies around the […]

This Sidebar is part of the August 2018 Cover Story Continuous and transparent communication about how direct selling works and its value has prompted greater understanding by governments and the public around the world, Tamuna Gabilaia, executive director and COO, WFDSA, says. Offering this education ensures more favorable operating environments for distinguished and credible direct […]

In this issue: List of Top 100 Companies DSN Welcomes Executives and Guests to its Global 100 Evening of Celebration Global Good: Why Direct Selling Succeeds Beyond Our Borders 5 Best Practices for Making It Work in the Global Market Frequently Asked Questions about the Global 100 Ranking Bravo Legacy Award: D. Gary Young: A […]

Sustained Growth Expands Global Direct Sales $25.7 Billion In 4 Years While direct selling is a niche channel for distributing goods and services, each year more and more companies are discovering the power that can be unleashed through an independent salesforce tapping into personal networks. Where door-to-door sales and in-home parties fueled the growth in […]