Taking a brand international is a big step for any company. New markets mean new customers, expanded audiences and unique opportunities to try out products that might not be a fit for the original hometown fans. Not to mention, exposure to new cultures and ways of life can be inspirational for product development teams eager to serve the needs and wants of new demographics. Gaining ground internationally can add revenue and stockholder value and build traction abroad that can bolster the domestic team when sales at home turn stagnant.

eXp Realty debuted Luna, its AI support chatbot powered by ChatGPT and GPT-4. Luna is available to assist agents with tasks, answer questions and provide support for things like generating reports and setting appointments.

ChatGPT is a free simulated chatbot created by Open AI originally designed for customer service, but its uses have multiplied drastically since it launched in November of 2022.