WhatsApp, a private messaging app used by more than two billion people worldwide, rolled out a new feature this week that some industry experts are viewing as the brand’s innovative twist on social media. Channels, a one-way broadcasting tool, will allow organizations, companies, sports teams and more to deliver updates, post polls and send photos, texts and videos to a wide audience.

WhatsApp is officially launching its Communities feature evolving the chat app experience for larger groups. The launch comes after months of testing in 15 countries and will roll out worldwide over the next few months on Android and iOS.

In its third edition of Millennial Shopping Habits Trend Report, CouponFollow analyzed the shopping, spending and saving habits of American Millennials.

Millennials and Gen Z are turning to social media when it comes to finding new career opportunities. A new survey by CareerArc in collaboration with Harris Poll showed that almost half (48% each) of Gen Z and Millennials with work experience have applied to jobs they found on social media.

A study conducted earlier this year by Oracle and CRM Essentials illustrated how social media influencers have become a trusted source for consumers seeking to purchase or discover opinions about a product.

VIDEO CONTINUES TO DOMINATE ONLINE SOCIAL CONTENT, and the way people consume video is rapidly evolving. Adapting to ever-changing trends is key to growing your brand and building culture with the distributor field and customers. Cisco said that video streaming was on pace to account for 82 percent of total web traffic by 2022. These seven rising trends, relevant to […]

So, what is the metaverse exactly? Think of it as the internet powered by virtual reality and augmented reality. “If the contemporary internet experience is two-dimensional—meaning you browse and scroll through it on a screen—the metaverse is 3D.

Are you measuring your Facebook strategy? Do you even have a strategy? It can be confusing to understand the importance of things such as likes, followers, engagement, impressions, actions and other metrics. The Facebook Insights report for your page offers all this info and more to help you better understand your audience and develop clear, precise and actionable goals. […]

Infinitus is launching a new global model that it has dubbed Direct Selling X Social E-commerce. Quietly, a sea change is taking place across the industry.

Grabbing attention and influencing action with compelling images is still a top social media marketing strategy. A survey by Social Media Examiner shows that 80 percent of marketers use visual assets in their social media marketing. Nearly a third of marketers say visual images are the most important form of content for their business. “We […]

We need to be more proactive in dealing with our channel’s negative perception. On Aug. 25, SHOWTIME aired the first episode On Becoming a God in Central Florida, starring Kirsten Dunst. The series is set in a small town near Orlando in 1992, and Dunst plays Krystal Stubbs, a minimum-wage water park employee, who lies, […]

Q&A with John Oates In our July issue, we introduced our DSN Digital 100 of the top companies who have a sound digital strategy. John Oates, Founder of JPO Digital, and the VP of Digital Marketing for SUCCESS Partners, helped us gather the data for that list. I recently sat down with him to get […]