It Works! Founder Mark Pentecost is sharing his passion for entrepreneurialism through a new streaming platform, Impact Professionals. Pentecost’s new service, which he describes as “over the top,” will feature positive and inspiring media for entrepreneurs and self-motivated individuals.
The multi-day educational event offered new insight and strategies for connecting with a rapidly evolving market.
Last year, It Works! celebrated 20 years of business—or as Founder and Chairman of the Board, Mark Pentecost prefers to think of it, two decades of helping people achieve their dreams.
It Works! released plans for its 20th anniversary celebration, including the relaunch of its original, flagship products. The Ultimate Body Applicator has been reimagined as the Skinny Wrap, and Facial, a sheet mask, has been reformulated and packaged as the Hydrating Facial Mask. “The biggest challenge in this industry—and really the worldwide market—is to offer an […]
DSN in partnership with Transformation Capital released the February Digital Momentum Index. Exiting the holidays, the full 100-company list saw increases in average monthly fan/follow growth and engagement across both platforms (Facebook and Instagram). Additionally, February saw an average increase in web traffic. January’s publication received significant international attention, and we are very excited to […]
It Works! announced that David Vanderveen will join the company in February as an executive leader. Vanderveen’s role will focus on continuing the company’s international expansion and growth. “David has over 20 years’ experience in the direct selling industry and is known and respected worldwide,” said Kindsey Pentecost, It Works! Chief Marketing Officer. “We’re looking […]
Direct Selling News announced the first Customer Centric Recognition (CCR) Program recognized company list. The Customer Centric Recognition (CCR) Program celebrates companies that are leading the way toward a sustainable, customer-centric future for the industry. Qualifying companies utilize business models that boast high customer-to-distributor ratios and prioritize customer sales. The CCR Program is based solely […]
Standing up to Customer Expectations, Regulatory Scrutiny and Sustainability Goals History circles back on itself. The commonplace gets modified over time with newer methodologies, but transformation—even in the world of direct selling—meanders through trial and error and sometimes re-emerges closer to the beginning than we expected. Door-to-door sellers of the late 1800s introduced innovative, useful […]
Starting with the July 2019 issue, Direct Selling News is introducing a new monthly ranking, the DSN Digital 100, that will offer added insight on the digital marketing efforts of direct selling companies. The goal of the DSN Digital 100 is to see who within the direct sales industry is executing a sound social media […]
Changes in the global environment for direct selling companies are happening rapidly on all fronts. Shifting consumer expectations, tighter regulations, increasing digital demands and new competitors are forcing us to examine ourselves inside and out—question who we are, what we’re about and how we want to move forward. We can shrink from these challenges, or […]
Choosing the best places to work in our channel is by no means easy. There’s some stiff competition out there, perhaps even more than you might find in other industries. That’s because direct selling was founded upon principles of exceptional service, personalization and taking care of one’s own. Those values are usually presented in the […]
Congratulations to all of our 2018 Best Places to Work in Direct Selling Honorees! The companies, listed in alphabetical order, are: AdvoCare Isagenix It Works! Jeunesse LifeVantage Nu Skin Plexus Worldwide Pure Romance Scentsy Team National USANA Xyngular Zurvita Each company above is profiled in this supplement, with employees and executives sharing why they believe […]