AdvoCare International, LLC will partner with the 2023 BiOFREEZE USA Pickleball National Championship as a named sponsor, giving players and attendees access to AdvoCare products, including samples of Spark and Rehydrate and an exclusive BOGO offer.

AdvoCare International, LLC was named to The Dallas Business Journal’s (DBJ) 2023 Best Places to Work awards list. AdvoCare was selected as #22 on the list and honored at an awards ceremony at The Statler hotel in Dallas, Texas earlier this month.

AdvoCare International, LLC has joined forces with LTK, the global influencer marketing platform formerly known as LIKEtoKNOW.it. LTK’s creator marketing platform hosts a global community of more than 650 team members, 200,000 creators, 7,000 retailers and one million brands across 150 countries.

The AdvoCare Foundation, AdvoCare’s philanthropic arm, announced its grantee selections for 2023-2024. These grants, totaling $330,000, will be used to improve the wellbeing of children and families who are living in vulnerable communities and will focus on providing access to healthy food, exercise and nutritional education.

Many direct selling leaders have begun to consider integrating or launching an enhanced affiliate model as part of or in addition to their existing brands. In fact, in a recent Direct Selling News survey of 45 direct selling companies, more than two-thirds of participants (67 percent) said they were at least considering how they could adapt and incorporate an enhanced affiliate model into their existing structure.

AdvoCare International, LLC announced Chari Hawkins is the company’s newest AdvoCare Athlete Endorser. Hawkins is a member of Team USA Track & Field, a USA Gold medalist, two-time American Bronze medalist and five-time NCAA All-American.

In a new sustainability initiative, AdvoCare added 1,068 new solar panels to its headquarters and manufacturing facility that will generate renewable energy to power the company’s operations. 

How some of the smartest companies in the channel stay nimble, fresh and relevant. Direct selling has always prided itself on being an opportunity for everyone. A vehicle that allows people from all walks of life to regain a sense of personal and financial freedom. That message hasn’t changed—but the methodology continues to.

Direct selling executives need insight and fresh ideas now more than ever before. In one of the most challenging years in direct selling history, leaders faced continued lockdowns in certain markets, changing consumer behaviors, a tense regulatory environment and lingering supply chain issues.

What shaped 2022 and what to expect in 2023 and beyond. To say direct selling is in a time of transition would be an understatement. The environment is evolving as younger generations explore the opportunity. 

AdvoCare and its philanthropic organization, The AdvoCare Foundation, announced the recipients of its 2023 grants that will be used to impact health, exercise and nutrition for children. 

Direct selling is not a one-size-fits-all proposition. The flexibility and freedom provided by the opportunity have always been important elements of the channel’s appeal to aspiring entrepreneurs. Essentially, there are four basic direct selling models.